The Audi logo with the circles always reminds me of that trick magicians do, you know the one where they link a few separate solid metal rings together into a chain. As a child I never could work out how they did it, and now I’m finding myself wondering the same thing about Audi and their equally baffling methods of staying afloat in the recession.

At a time when most of the car industry is on its knees, I’m sure I keep seeing more Audi TT’s on the roads than ever. I’m sure it’s not my imagination – suddenly it seems everyone is driving these sleek upmarket cars, in spite of the obvious financial issues.

I suppose it could just be that the type of people who can afford to buy Audi cars probably had more money in the first place, and are less likely to have been hit by the credit crunch. Maybe it’s just that those who do still have spare cash to spend on fancy cars want to flaunt it, but I doubt that’s really it. Well, not just that anyway!

A far more likely explanation is the fact that, while most people just can’t afford to think about buying new cars, their old ones are still wearing out and needing to be replaced. And if you need a new car but can’t afford to buy brand new, the logical solution is to look at car contract hire instead.

And the best thing about contract hire and leasing is that the cost of the car is split into simple manageable instalments. You’re not restricted to only considering cheaper cars, or ones that you would have been able to afford to pay for outright. In fact, the better car you choose the nicer deal you usually get. So if you always wanted an Audi but couldn’t quite justify buying one, then Audi contract hire could let you get your dream car despite the credit crunch.

Judging by the increasing number of posh cars around at the moment, it would seem people are beginning to wise up to this cunning method of tricking the recession! (Oh and in case you were wondering – that other trick, the one with the rings, is done either with concealed gaps or simply slight of hand as the magician conceals the fact they were connected all along. And yes, my childhood self was gutted when I finally found that out!)

Tags: audi, audi contract hire, car contract hire

This entry was posted on Wednesday, April 29th, 2009 at 10:08 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.