It has been a very long time since I last went shopping for a car; so long in fact that I have noticed that the whole nature of car shopping has changed irrevocably. A small matter of just a few years ago the process was very simple indeed. You simply drove to a dealership, took a car for a test drive, paid your money and then drove your new car home. The whole process has become convoluted with the advent of new and gob-smackingly impressive technology.

Research shows that 54% of car buyers consulted a video of a vehicle before even considering a buying it. These videos can be either user-generated content, or footage filmed by dealers themselves. Either way, the buying public are requiring more information before making their purchases.

These are figures worth considering for any car dealers or prospective car sellers of any nature. The fact that automotive videos account for 20% of the videos watched on Youtube should interest anyone who wishes to make money from the car trade. Even more interestingly 55% are “much more likely” or “somewhat more likely” to consider making a purchase after viewing an auto online video. These are critically important statistics that your average car dealer cannot afford to ignore.

So now it is a given that a car dealer has to have some kind of internet presence, the next step it would seem would to be to offer video as standard. This can be either done by embedding Youtube Videos into the dealer’s site, providing links to relevant pages, or buy shooting footage yourself and adding it to sales pages or blog portals.

There are many fine examples of Dealers taking on the new technological advancements in terms of marketing strategies. The encouraging forecast is that these techniques all seem to be working fantastically well. So if you are planning on joining the car trade, keep up by adding videos to your site.

Citizens Automobile Finance

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Tags: audi, automotive, cars, Cheap Cars, Sell Your Car, Used Audi, used cars

This entry was posted on Monday, July 20th, 2009 at 5:35 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.